Right From The Start
Welcome to the Sunset Auto Family, and congratulations on your new vehicle! This is a brief informational video about our Sunset Exclusives: Warranty Protection For Life, Oil Changes For Life & Maintenance For Life. Please watch this brief video to complete your new owner orientation.
Sunset takes pride in our relationship with our customers. Many of our customers have been returning to Sunset for years to purchase additional vehicles and to service their current vehicles. We strive to treat our customers like family.
To ensure this relationship starts off right, Sunset holds a new owners' clinic called “Right From The Start.” Attendance ranges from 350-500 customers at each quarterly event. We put on a 45-minute exhibition where we thank our customers, explain and validate the “Oil Changes for Life” program that was included with their new vehicle and discuss how important their complete satisfaction really is to us. We go over the manufacturer surveys, explain that this is the dealership’s report card and that “Completely Satisfied” is the only passing grade. We let them know that if they cannot and will not give us that “Completely Satisfied” mark, that we will do all we can to earn it.
In addition, we have a Q&A session; we allow them time to talk to service writers, service techs and salespeople regarding particular questions they have about their new vehicle. For any other questions, customers are introduced to key members of the staff, just in case they need answers that only .
From there, we introduce customers to our social media pages for another point of contact, then conclude the clinic with some prize drawings over a nice continental breakfast.